Spidi is a worldwide leader brand. From its beginnings, the company has been introducing a new philosophy in motorcycle technical equipment that reaches unique values such as safety, comfort, and design.
SPIDI SAFETY LAB is a well-established team of experts involved in an international research program with a declared commitment: integrating the successful Spidi design with the most advanced safety solutions. Collaborating with renowned European universities, SAFETY LAB aims at increasing the standards of active and passive safety for motorcycle riders. Everyday, this activity takes inspiration from two main streams of information: from racing experiences and from the mapping of physical injuries of riders involved in motorbike accidents.
When it comes to comfort, the most important and renowned product of Spidi experience is its waterproof, windproof, transpiring H2OUT membrane. Result of more than ten years of collaboration with the Japanese Toray company, the transpiring membrane with a micrometrical thickness can guarantee maximum comfort, focusing on the specific requirements of motorcycle apparel.
Every SPIDI project is created and developed in Italy. A designer team steadily researches new ideas to blend the motorcycling world together with the latest fashion trends.
The MOTORSPORT LIFESTYLE concept holds the SPIDI brand traditional mission. The effort in improving quality of motorcycling is no longer limited to safety, comfort, and ergonomy. Once, the success of a product was essentially boned with its capacity to satisfy motorcyclists’ needs: protection against the elements, together with its user friendly functionality. Nowadays, the same evolution of consumer society elevated individual expectations towards new kinds of products whose essence is codified in the product/design/communication mix.
This new breed of products are designed to respond to psychological needs, particularly the confirmation of recognition by a motorcyclist now more than ever attentive towards the symbolic value and the feeling of these products.
Within this new dynamic of communications, MOTORSPORT LIFESTYLE concept coherently identifies a whole new ‘signs’ system of the SPIDI brand. The true value of this concept lies in it intuitively revealing a wide range of perceptions: from harboring the product identity itself, to satisfying the motorcyclist’s emotive need of sharing the feelings that truly distinguish our identity.
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